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Social Media Marketing |
| Social Media Marketing Benefits | |
| • | A good presence on social media sites can help SERP performance as they generate good quality links which increases your rankings with the search engines |
| • | It generates good quality immediate traffic. This is high quality and very targeted traffic. Our team focus on building awareness through these channels as part of an ongoing strategy |
| • | It generates large scale brand/product awareness in much the same way that off-line advertising and PR can do, except its more cost effective and measurable than traditional off-line PR, and also a lot more viral – e.g. the very nature of social media encourages people to refer and recommend what they've already experienced or seen about a product or company. A good social media presence can give you exposure to hundreds of thousands of people very quickly. You can use social media purely for viral campaigns as the catalyst to springboard your message very quickly to a large audience |
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| Social Media Marketing | |
| Social Media marketing is now the fastest growing media in the world! Social media is any on-line media where users can interact with other or the website, provides discussion, information and opinions or provides networking being users. Blog sites, forums, and social networking sites such as Face Book and Myspace are all examples of social media. | |
| A social media program can be implemented at two levels: | |
| • | Purely to assist with the SEO program and keyword SERP acquisition, with any additional benefits (traffic and awareness) of the social campaign effectively being bonus by-products |
| • | Implemented as an awareness and traffic generation campaign in its own right |
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| What are Social Media Websites? | ||
| • | Blogs |  |
| • | Message boards |  |
| • | Forums |  |
| • | Social networks (Myspace or Facebook) |  |
| • | Video sharing (You Tube) |  |
| • | Picture sharing (Photobucket) |  |
| • | Podcasts |  |
| • | Vidcasts |  |
| • | Wikis |  |
| • | Groups |  |
| • | Virtual worlds or communities (Second Life) |  |
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“83% of Uploaders actively recommend a product or service that they like” social media visibility = brand awareness + word of mouth = new customer |
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| Our social media team can implement a social media program to target your relevant audience as cost effectively as possible. | ||
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