Search Engine Optimisation (SEO) is concerned with ensuring your website is found in the search engines in the “natural” (I.e. non paid for) results listings, for the key search terms that are relevant to your business/product offering. |
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| Our Approach to SEO - Natural Search |
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Focused on ROI for our clients, and will work with you to determine the most effective keyword strategy for you |
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Keyword Strategy Definition: We will not look to optimise your site for Page 1 positions for terms no-one searches for, or search terms that will not lead to a sale. We will implement an optimised keyword program that will generate you significant targeted visitor traffic and give you maximum return on investment |
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We understand how SEO interfaces with other areas of your marketing mix, such as PR, PPC, and social media, and will build an SEO strategy that maximises results in conjunction with your other media |
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We will do more than just improve your search engine rankings. We will help improve your click through and enquiry/sale conversion rates, by looking at website functionality and userability etc. Google also now looks at how your website works from a user's perspective when it determines your page rankings |
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Rigorous and diligent analytics and reporting. Our team conducts detailed analytics analysis of the campaign to ensure there is a process of continuous improvement and to give you beneficially meaningful insights |
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| In this way, it strengthens your site as it ensures that people find your site naturally increasingly over time, increasing your Return On Investment and reducing your cost per enquiry and cost per sale. Unlike most SEO suppliers, all our SEO programs come with guaranteed results – our program proposals will guarantee how much monthly visitor traffic we will generate to your site within defined time periods, from 3 months upwards. |
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