Internet Advertising Overtakes Television! - A Record £1.75bn spent online in the first half 2009

Dated: 30th September 2009

Britain has become the first major economy to spend more online advertising than other forms of advertising although it is reported Denmark achieved the same earlier this year. IAB figures show that £1.05bn has been spent this year (60%) on search advertising for web sites such as Google.

With companies struggling to meet profit levels and fighting for sales traditional print based and radio etc have seen decline in spend where as the transparency and the direct reach to customers has meant the internet is increasing more so than ever before.

We at Position Media have seen a big increase this year in clients wishing to spend on lead generation programs through email and network web sites rather than just SEO. PPC has also become much more results based.

The amount of time people in the U.K spend online has continued to increase over recent years with some 48,755,000 internet users now in the U.K which is nearly 80% of the population according to Nielsen Online.

Tags: online advertising, internet advertising bureau, uk internet spend, online ad displays, internet advertising   

Useful links:  Internet overtakes television: http://www.guardian.co.uk/media/2009/sep/30/internet-biggest-uk-advertising-sector  

Useful links:  Online overtakes television: http://news.bbc.co.uk/1/hi/business/8280557.stm

Useful links:  U.K internet usage: http://www.internetworldstats.com/eu/uk.htm